Corporate Governance
Capital A adheres to corporate governance standards across all business verticals, underpinned by transparent leadership and risk management. Our framework is designed to foster stakeholder trust and ensure sustainable long-term value creation.
Recorded zero confirmed incidents of bribery and corruption
Conducted targeted corruption risk assessments across 80% of our business units
100% of new joiners completed live and/or virtual training on the Code of Conduct and the Anti-Bribery and Anti-Corruption (ABAC) policy
As the highest governing body at Capital A, the Board of Directors (BOD) is responsible for guiding Management, supervising and resolving crucial issues pertaining to sustainability-related matters. To also advance accountability and to deliver long-term value , each department/entity in the Sustainability Working Group is responsible for for their sustainability deliverables.
Guest Experience
Capital A integrates digital capabilities across its ecosystem to ensure every touchpoint is intuitive, consistent, and reliable. Our performance metrics reflect sustained high customer satisfaction across all operating entities.
96%
CSAT
96%
CSAT
55
NPS
56
NPS
90%
CSAT
AirAsia MOVE Enhancements
- User-centric redesign for smoother trip planning
- Auto Visa Check (AVC) feature that enables seamless online check-in for international routes.
- Easy Cancel for confident booking and open flight bookings for guests in non-ASEAN countries
AI and Efficiency
The upgraded AskBo AI chatbot successfully assisted 21 million guests and resolved 16 million queries
Technology, Innovation & Information Security
Technology is a core enabler of our performance, driving efficiency and empowering our workforce while maintaining robust digital trust. As a digital-first ecosystem, we are steadfast in our commitment to fortifying our infrastructure and protecting stakeholder data rights against evolving global threats.
AI Empowerment & Data Literacy
- Rolled out Google Gemini, promoting company-wide adoption to empower data-driven decisions.
- Launched AskIVANA, an AI-powered operational data assistant co-created with Google, used by over 2,000 Allstars to instantly generate insights via natural language.
Operational Digitalisation
- ADE automated the extraction of physical maintenance logs into AMOS, saving over 2,700 man-hours.
- Teleport deployed AI-driven cargo planning software to maximise aircraft hold capacity.
- Santan fully digitised its prebook process while utilising AI demand forecasting to minimise food waste.
Cybersecurity & Digital Trust
- Recorded zero material security or data breaches for the third consecutive year.
- Aligned with ISO/IEC 27001:2022 and PCI DSS standard
Sustainable Supply Chain
We view our suppliers as strategic partners in our ecosystem and foster collaborative relationships that drive mutual growth. Our procurement strategy balances ethical stewardship with operational mandates to stimulate domestic economies.
Supplier Code of Conduct (SCoC) Enhancements
We enhanced our SCoC to include explicit alignment with International Labour Organization (ILO) principles and modern slavery laws. The update also formalises Capital A's right to audit and expanded direct whistleblowing obligations.
Local Economic Support
21.8% of our total Group addressable spend was directed toward local suppliers across our regional operations.
Digital Ecosystem
ADE's digital marketplace, AEROTRADE, facilitated transactions for US$135 million worth of inventory, promoting a paperless and efficient Maintenance, Repair, and Operations (MRO) supply chain.
Santan Local Sourcing
Through a "Farm to Plate" collaboration with the Thai Department of Internal Trade, Santan sources seasonal produce directly from local farms for its in-flight menus, supporting sustainable livelihoods.
Our expectation is that our suppliers, vendors, contractors, consultants, agents and other providers of products and services who are doing business with us to comply to the following policies:
Supplier Code of Conduct
Environmental Policy
