Annual Report 2020

TECHNOLOGY AND INNOVATION AirAsia has evolved from being an airline into a digital travel and lifestyle platform company. Using data from our online bookings, we have expanded our service – initially into ancillary products then adjacency businesses and, now, into an entirely new core business: airasia digital. This encompasses the airasia super app, Teleport, Santan, BigPay and BIGLIFE. Our transformation has been made possible by investing in the right technologies that have allowed us to build a robust digital infrastructure. While aided by partnering tech giants such as Google, GE and Oracle, we are now developing our own digital products and systems at the AirAsia Software Engineering & Technology Centre in Bengaluru, India. In 2020, we also launched Redbeat Academy to provide digital training for Allstars and others. The objective is to build our capabilities in artificial intelligence (AI), machine learning (ML), data analysis and cloud infrastructure to continuously create better products and services for our guests. Our Digital Companies Company Technology developments & innovation in 2020 Plans for 2021 airasia super app - super app for travel and lifestyle, encompassing the three verticals of travel, e-commerce and fintech • NUDGE, an ML-powered engine that recognises users and customises the user interface to tap into their individual needs. • ARBITER, an A/B testing tool that exposes clients to different experiences and incorporates the most user-friendly features into our products. • PHOENIX, a design system which brings to life products within hours and provides consistency across the user experience, accelerating our time to market. • NUCLES, a single-stop shop that unifies and centralises the checkout experience of the customer. • Scale up fintech vertical with products catering to key financial needs of customers at every stage of their lives. • Further increase the velocity and user stickiness of the app, and expand lines of business to strengthen app ecosystem. Teleport - our digital logistics venture providing end-to-end delivery of parcels, food and fresh produce • Diqit, which enables a seamless experience navigating airasia fresh, airasia shop (now known as airasia beauty) and airasia food with a single sign on solution via users’ accounts. It also allows users to earn and redeem BIG Points. • Teleportal app, that utilises the SmartKargo platform to provide visibility of the entire logistics chain from first to last mile. Reducing the need for third-party services, meanwhile, results in cost savings which are passed back to customers. It also eliminates human error in the process. • Freightchain, the world’s first digital air cargo network built on blockchain, offering a self-service cargo booking platform for airlines, their forwarders and agents. • Teleport will continue to expand to more cities in Malaysia, Indonesia, Thailand and the Philippines offering parcel delivery within 24 hours to anywhere in Asean, Citywide delivery in under one hour, Flash delivery in under four hours and air cargo services. 107 ANNUAL REPORT 2020