0 6 4 C A P I T A L A B E R H A D Our Strategy/Blueprint Vision Over the last few years, AirAsia has transformed from a low-cost airline democratising air travel into Capital A, a digital travel and lifestyle platform supported by a powerful super app. Our ambition today is to further expand our lifestyle footprint and grow all our businesses to become a world-leading travel and lifestyle brand, driven by a strong commitment to sustainability. To achieve this vision, we will fully leverage data, the wealth of experience accumulated over the years, and the passion as well as dedication of our highly valued Allstars. 10 key priorities for the next 5 years 1 airasia, 1 brand, 1 people, 1 culture Fully integrating all services into a single consumerfacing platform Connecting and making available our products in all cities across Asean Have the best customer experience across everything Be the most efficient in everything we do Become the lowestcost producer in all lines of business Grow profits Become a top 10 airline globally, driving traffic onto our platform, 75% via our super app Increasing data competencies and capabilities in our people, processes and systems across the group Grow revenue with the aim of achieving 50:50 contributions from our airline and non-airline businesses 01 05 09 02 06 03 07 04 08 10 Uniting Asean and beyond
RkJQdWJsaXNoZXIy ODU0MjU5