Annual Report 2020

SPENCER LEE CEO, BIGLIFE Malaysian Spencer Lee, male, 44, has been spearheading BIGLIFE (a subsidiary of airasia digital) since late 2018, and has successfully transformed BIG Rewards (fka AirAsia BIG Loyalty) from an airline loyalty programme into a comprehensive lifestyle reward platform. BIGLIFE powers the travel and lifestyle ecosystem in Asean and beyond with BIG Points as a high-utility digital currency. Under his leadership, the company’s 2019 revenue increased by almost 60% in the span of one year. Despite the pandemic in 2020, the company still managed to report a positive EBITDA. Prior to BIGLIFE, Spencer served as the Commercial Director of AirAsia Malaysia from 2015 to 2018. In the last two years of his service, he grew the airline’s commercial revenue by 258% with only 121% capacity increase. Spencer is one of the pioneering team members in AirAsia’s digital transformation. He was the Commercial Strategy Director of airasia digital, which was set up in 2018 to grow and monetise the Group’s digital businesses. He was the COO and instrumental in the formation of airasia.com in April 2019, the Group’s reinvention as ‘more than just an airline’ to become the leading travel and lifestyle platform in Asia. JOANNA IBRAHIM CEO, airasia farm Malaysian Joanna Ibrahim, female, 41, was appointed CEO of airasia farm in December 2020. In this role, she is responsible for strategising and leading airasia farm’s transformation into a vertically integrated agro-food tech company. Previously the Head of Investment in airasia digital, she was instrumental in evaluating and investing in digital companies, as well as promoting innovation and encouraging collaborations between start-ups and AirAsia. Before airasia digital, she was the CCO and CFO of AirAsia Indonesia where she spearheaded the turnaround efforts - from improving route and revenue performance to controlling costs - which ultimately led to the listing of the company in 2018. Prior to that, Joanna was AirAsia’s Head of Strategy, focused on developing and implementing the Group’s business plan and turnaround initiatives. In this role, she also led the set-up of Big DutyFree and various joint venture projects including AirAsia Expedia and AirAsia CAE, as well as acquisitions of non-airline businesses eg Tune Money (now known as BigPay), Rokki (in-flight entertainment platform now merged into airasia.com ) and T&Co (a subsidiary in Santan). Together with her earlier roles in management consulting, Joanna has over 15 years of experience in corporate strategy and finance with various assignments across aviation, telecommunications, plantation and private equity industries. Born and currently residing in Kuala Lumpur, Joanna did her undergraduate in Electrical and Electronic Engineering at Imperial College, London and her postgraduate in Operational Research at the London School of Economics. 48 AIRASIA GROUP BERHAD