Annual Report 2019

As with any good storytelling, we must get to The Why of it all. Likewise at AirAsia Group Berhad, our rationalisation plan is also driven by The Why – pioneering new technologies form to become more than just an airline. To do that, we have leveraged the power of data, machine learning and artificial intelligence that will help us change the way we run our airline business and highlight our digital transformation. Building on our legacy as Malaysia’s largest airline, by fleet and destination, the 5W1H of what, when, where, who, why and how will further help us to innovate technology, champion dreams and seize opportunities through our venture of becoming a travel and lifestyle platform company. ALLSTARS INNOVATION DIGITAL DREAMS