Annual Report 2019

  (CONT’D) At AirAsia, our technological disruption strategies are driven by the 5W1H, which has helped to transition our digital platforms, allowing us to position ourselves as a travel and lifestyle platform company to serve people better. They are the reason why we do what we do. Happy Allstars means happy guests, which ultimately means a healthy business for us and in turn, we get to achieve our ultimate dream of being more than just an airline. “The Why” tagline featured on our cover design symbolises the foundation of our digital transformation story. We will continue to leverage on the 5W1H of what, when, where, who, why and how to create meaningful connections and seize more opportunities with our people through our technological disruption. The 5W1H is the foundation of every good story. MORE THAN JUST AN AIRLINE