Annual Report 2019
STRATEGIC FOCUS TARGET KEY INITIATIVES PROGRESS 2019 KEY ACHIEVEMENTS PRIORITISED SDG Advocate and promote responsible and community- based tourism • Journey for Development • Save our Stripes campaign • +ME campaign • Sustainable ASEAN Tourism Livery • Journey D Programme helps a total of 7 communities in Thailand, one (1) in Malaysia and one (1) in Indonesia • Launched a livery in November 2019 to support the government’s Save Our Malayan Tiger Campaign • AllstarsDoGood trip to Tiger Rehabilitation Centre and talks by Perhilitan was organised in October 2019 • +ME Campaign was launched in September 2019 • Sustainable ASEAN Tourism Livery was launched in August 2019 • Through Journey D, four communities in Thailand earned extra income of RM1,405,660 since 2017 • RM760,000 invested to support Save Our Malayan Tiger campaign • Anti-wildlife trafficking warnings are now compulsory in our inflight announcements • The +ME campaign received more than 100 million exposures Target 8.3, 8.9 Target 11.4,11.C Target 12.B Target 14.7 Target 15.2, 15.5 & 15.7 Target 17.16 Ensure 100% sustainably- and ethically- sourced goods & services • Supplier Code of Conduct • Responsible Procurement process to ensure procurement of sustainable, ethical and environmentally friendly products and services at all levels • Development of Supplier Code of Conduct that covers social and environmental aspects • Formalise Supply Chain Management process to identify critical suppliers, conduct sustainability risks assessment in supply chain, and supplier monitoring • Development of a corporate-wide sustainable and ethical procurement strategy and the identification of relevant Key Performance Indicators (“KPI”) • Group Supplier Code of Conduct was established in 2019 Target 8.9 Target 12.7 128 MORE THAN JUST AN AIRLINE > SUSTAINABILITY STATEMENT (CONT’D)
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