As for ride, we aim to be the top e-hailing platform in Asean by championing the connected journey segment providing door-to-door transportation instead of airport-to-airport. Unlimited will be expanded into a full subscription product to allow users to enjoy all the products and services on our digital platform, differentiating airasia Super App as the only app that offers such a holistic experience. In order to support its growth and country expansion, Super App is heavily investing in a set of tools and platforms that will further enable the ecosystem. From a platform point of view, the first half of 2022 will see the coming to fruition of projects like airasia pocket, which will enable payments across all airasia channels using our wallet services. The ability to pay and check-in using FACES will also be a key deliverable during this period, while a renewed version of our flagship subscription project will be launched, rebranded as Super+. In the second half of the year, we will offer the full array of travel products on the Wechat mini programme while also integrating additional payment gateway functionalities. Among some of the other exciting new launches are enhancement of our community and chat programmes, as well as instalment options and multiLoB checkout capabilities. In the Travel vertical, the first half of the year will see the full integration of our OTA platform, including connectivity with Global Distribution Systems, aggregators and consolidators for flights; enablement of multiple channel Managers and Extranet; and the introduction of airasia holidays where users will be able to conveniently bundle their Activities, Hotels and Flights bookings. In the second half of the year, customers will get to enjoy more self-service options. On the Delivery front, we will be launching multi-language/ multi-country support integrating local payment methods, currencies, languages while consolidating backend logistics and our riders’ app. In the second half of the year, we will expand airasia xpress use cases across cities and borders, optimising recommendations, further country localisations, enhancing the allocation of orders between riders for better time-to-delivery, among others. In the Fintech vertical, we aim to expand the functions offered as well as our geographical coverage, incorporating financial inclusivity features and wealth management in more countries as the year progresses. Overall, we seek to expand our portfolio of products and roll out the platform in our other key markets, namely Singapore, Indonesia, Thailand and the Philippines by 2022. Inspired by being recognised as a unicorn in Malaysia, we are now working diligently to transform airasia Super App into the top Asean superapp for everyone. As the number of active devices and transactions on our app continue to grow, we will see a positive incremental shift in user behaviour on the Super App. Along with it, we seek to move more web users to the app through direct marketing and engagement, and by recruiting new users from our market expansion. With higher stickiness, we can encourage repeat usage of features such as FACES, personalised promos, and the community. This stickiness will contribute to cross-product exposure, providing a path for users to discover all our promotions and business offerings. Value underpins all that we do, and while we continue to grow, we remain true to our DNA by keeping our operating costs low, and maintaining operational excellence while continuously improving the overall customer experience. M A N A G E M E N T D I S C U S S I O N A N D A N A L Y S I S A N N U A L R E P O R T 2 0 2 1 0 8 7
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