Best of all, airasia Super App has been valued at over USD1 billion, making it one of just three unicorns in Malaysia, according to Credit Suisse. The fact is, while Covid-19 was extremely disruptive to the aviation business, it spurred greater online activity which translated into increased e-commerce, online transactions and home deliveries – all of which fed into the various lines of business (LOBs) that have been developed within the Super App. Adding to that, Capital A’s vast database accumulated over 20 years of flying provides rich fodder for the setting up of new lines of business and, subsequently, their rapid expansion. Unlike other new e-economy entrants that need to invest significantly into acquiring Digital a i r a s i a S u p e r A p p In just its first full year of operations, airasia Super App has grown phenomenally, increasing not only its product and service offerings to truly become a travel and lifestyle app, but also its user base and traction in terms of volume and value of transactions. In 2021, it launched an e-hailing service that is fast becoming a serious contender to existing platforms. It acquired Gojek Thailand, greatly enhancing its delivery capabilities, business know-how and market footprint. In the travel space, it has become an International Air Transport Association (IATA) accredited online travel agency (OTA) as it continues to expand its network of third-party airlines and destinations served beyond Asia. customers and data, all digital businesses within the Capital A ecosystem, including the LOBs in airasia Super App, have instant access to its database of 51 million users as well as the technologies and digital architecture that have been built and reinforced over the years. This, ultimately, results in much lower customer acquisition costs, while enabling speedy market entry for all our products and services. Along with rapid expansion in 2021, airasia Super App streamlined its business under three main verticals namely travel, delivery and fintech with airasia rewards, Unlimited and airasia pocket being the key enablers to bind the entire ecosystem together. M A N A G E M E N T D I S C U S S I O N A N D A N A L Y S I S A N N U A L R E P O R T 2 0 2 1 0 8 3
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