All of this applied to Santan, our chain of Asean fast-food restaurants. To mitigate these challenges, Santan worked with airasia food, the Group’s food delivery business, to satisfy fans’ cravings via home deliveries. A particularly impactful promotion saw Santan offer the lowest priced meal in the Klang Valley. What guaranteed its success was the fact that the promo involved Santan’s perennial best-seller – Pak Nasser’s Nasi Lemak. Throughout this 12-month long promo, sales peaked by RM500 a day per outlet. Further leveraging the popularity of Pak Nasser’s Nasi Lemak, in November the outlets underwent a change in menu. Notso-hot items were removed while more varieties of nasi lemak were added, increasing the average dine-in ticket size by 10% daily. While enhancing sales, this has had the added benefit of cutting down on waste from unused ingredients, thus improving the restaurants’ margins. The potential of Santan has not been lost on investors. Despite the multitude of challenges faced during the year, three more franchise outlets were opened – in Wangsa Walk Mall, Setia City Mall and IOI Mall Puchong, all in the Klang Valley. This brings the total number of franchised outlets to 10, while the Group continues to manage two fully-owned restaurants, our flagship restaurant in Mid Valley Megamall and the second outlet in Sunway Pyramid. Following the relaxation of SOPs under the National Recovery Plan, footfall in malls and restaurants has begun to pick up. Given positive signs pointing to business stabilisation, Santan’s focus in 2022 will be to drive further growth of all 12 restaurants. Towards this end, the team will place greater emphasis on marketing and branding activities. With its rationalised menu enabling faster service, a new brand campaign is cooking. Watch out for a refreshed Santan – the only fast-food restaurant that serves Malaysia’s favourite nasi lemak in under one-and-a-half minutes. Aviation S a n t a n The prolonged pandemic was particularly tough for the food & beverage (F&B) industry. Not only did the lockdowns and movement restrictions reduce footfall for dine-in and takeaways, supply chain disruptions meant delays in the delivery of goods as well as an increase in the cost of raw materials. • Wangsa Walk Mall • Setia City Mall • IOI Mall Puchong Santan Franchise Outlets Launched in FY2021 New cargo terminals in Penang and Kota Kinabalu are to open in the next 15 months, presenting an attractive value proposition to customers as they will be equipped with the latest technologies. Key Opportunity Although there is no telling the extent to which the region will recover from the pandemic in 2022, prospects for cargo and the transport of vaccines remain strong. And GTR is well positioned for both. Having re-calibrated its costs, moreover, the team is also better structured to manage its business more effectively. It therefore enters the year with confidence and looks forward to taking its growing expertise to more markets across Asean. M A N A G E M E N T D I S C U S S I O N A N D A N A L Y S I S A N N U A L R E P O R T 2 0 2 1 0 8 1
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