Annual Report 2019

MATERIAL MATTERS SUSTAINABILITY INDICATORS LINK TO MANIFESTO KEY INITIATIVES KEY OUTCOMES VALUE CREATED Information Security & Privacy GRI 418, DJSI-SAM CSA 1.9, 1.12 • Information Technology Security Policy Manual • Data Governance Policy • User and Vendor Access Management SOP • Server, Database, Network Hardening SOP • Information Technology Security Incident Response SOP • Security Training Programme Zero case of data privacy and information security breaches reported for the last three (3) years Ensure effective detection, assessments, examination and mitigation of cyber threats Brand Management GRI 418, DJSI-SAM CSA 1.9, 1.12 • Brand Health Studies • AirAsia Brand Style Guide • AirAsia Allstar Value • Station Guidebook 100% compliance with the regulation and volunteering codes on product’s information and labelling Produce a trusted brand for stakeholders Risk & Crisis Management GRI 102, 103, FTSE4Good Risk Management, DJSI- SAM CSA 1.3 Risk Management Framework Participation in and awareness of global sustainability matters and ensures compliance with regulatory requirements, including managing the potential impact of environmental related matters such as CORSIA Identify, evaluate and mitigate potential risks and crisis that could affect the company’s performance Responsible Tourism GRI 203 • First Social Enterprise Hub Destination: GOOD • +ME Sustainable Travel campaign • Showcases over 400 socially and ethically produced handcrafts sourced from 30 social enterprise across ASEAN • Clickthrough Rate (CTR) rate at 0.4% compared to regular CTR of 0.3% on Baidu Bring economic benefits to local communities whilst minimising negative social economic and environmental impact AIRASIA GROUP BERHAD ANNUAL REPORT 2019 133 SUSTAINABILITY STATEMENT