Annual Report 2019

range of home meal kits offered to cater for those who eat at unconventional times but still want restaurant-quality food. In the longer term, it plans to build a state-of-the-art virtual kitchen to provide smaller entrepreneurs and businesses the opportunity to scale up and expand quickly without any significant real estate investment. T&CO T&Co is AirAsia’s café brand that has been growing in tandem with Santan, serving inflight and on-ground guests ASEAN- inspired coffee and tea, as well as local snacks and desserts. T&Co outlets are now available in AirAsia RedQ, The Gardens Mall and Mid Valley Megamall. Promoting ASEAN, T&Co works with regional F&B entrepreneurs and SMEs to develop attractively packaged products which guests can take home as food souvenirs. In 2019, it collaborated with the Ministry of Domestic Trade and Consumer Affairs to identify suitable small enterprises to partner through the Buy Malaysia Products campaign. As a result, no less than 90% of products listed under T&Co today are Malaysia-made while the rest are from ASEAN. As at July 2020, the T&Co brand has been merged into Santan. We all know how much Asians love their coffee and tea. T&Co, through Santan, will bring to them new flavours they never imagined possible, as we fly them to destinations they never knew existed! FORMAT FORMAT is RBV’s newest venture with the vision to unify ASEAN through popular culture and content. Driven by AirAsia’s highly successful Creative and production team, it plays to the seismic shift in the way current generations are consuming content. The idea is to inspire global audiences with original and unique material delivered in the right form at the right time through the right channel. Born from the love of travel and culture, FORMAT will continue to represent the rich melting pot of the region and amplify its original stories alongside community driven content through OURDAILY - a new content platform that aims to define A-Pop (ASEAN Pop) by covering regional and globally relevant trends and happenings. Apart from delivering content around the pillars of Food, Travel, Culture, Lifestyle and Health, the team of trend mongers also provides creative and production services. 112 MORE THAN JUST AN AIRLINE > RedBeat Ventures (CONT’D)